In the period between the beginning of January and the end of July, winegrowers asked 5 percent higher price for the wines they produced than in the same period a year earlier. They received an average of 30.1 thousand Hungarian forints for a hectoliter (100 liters) of wine, meaning that the price per liter was only 301 forints, even with the increase. Processors' sales prices for wines with a protected geographical indication of higher quality have risen more than this. In this category, white wine prices grew by 11 percent to around 29 thousand forints per hectoliter, while red and rose wine prices increased by 15 percent, but still only to 35.5 thousand forints per hectoliter, the Vilaggazdasag economic news portal wrote.
The sales price of exported Hungarian wines without geographical indications and wines with protected geographical indications also increased by almost five percent to around thirty thousand forints per hectoliter in the first seven months of 2024 compared to a year earlier. However, buyers could only accept a below-average hike in the sales price of higher quality wines, and the price of red wines, which suffered from a fall in consumption, was lower.
The sales price of white wines with a protected geographical indication increased by four percent (to 26.4 thousand forints per hectoliter), while red and rose wines with a protected geographical indication were sold at a three percent lower price, at 25,2 thousand per hectoliter, on the international market.
In Hungary, in the category of white wines with a protected designation of origin, the average domestic sales price of Tokaj wines increased by almost two percent to 150,500 forints per hectoliter in the first seven months, while the average domestic sales price of red and rose wines from Eger in the same protected designation of origin category rose by almost four percent 59,200 forints per hectoliter.
Compared to the average price of the first seven-month period a year earlier, the export price of white wines from Tokaj dropped by approximately one percent, to 83 thousand forints per hectoliter. The selling price of red and rose wines from Eger, also with a protected designation of origin, increased by five percent to 68,400 forints per hectoliter.